Kimber Kimber & Associates

The African American Newspaper & Magazine Marketing Specialist

African American Readership Profile

  1. Average Income: $64,615
  2. Average Net Worth: $391,290
  3. Average Age: 42 years old
  4. 85% Home-Ownership
  5. 83% having at least some college
  6. Readers of African American newspapers represent 73% of the total $645 billion African American Buying Power
  7. 87.6% of regular black newspapers readers don't regularly read daily newspapers
  8. Studies have found these readers don't trust the mainstream dailies, who have traditionally been viewed as less than fair in their reporting on the African American community
  9. Only 1 out of every 4 African Americans receive a daily newspaper, while 60% of the Afrian Amerian community read their local Black owned weekly newspaper