When Washington Mutual took on the New York market, they turned to Kimber Kimber & Associates to develop messaging that would speak to the New York African-American Consumer. This campaign, entitled "Mariah," brought more than half of Washington Mutual's initial black customers during the 3rd and 4th quarter of 2002.
“Kimber Kimber & Associates has a gift when it comes to developing Black History campaigns that get the attention of Black consumers across the country.” – David Bland, Ethnic Marketing Director, Washington Mutual, 2002.
“Kimber Kimber & Associates has the creative insight to establish our clients brand name deep into the Black community.” – Les Kimber, President.
