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Learn more about Kimber Kimber & Associates and the unique services we offer. |
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View some of the exciting work we have done! |
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60% of Blacks who purchase "big ticket items" were influenced by campaigns targeted to them. |
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A new civil rights movement for ecnomic parity and justice for the African American community. |
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| Last Updated: |
January 10, 2005 |
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The most dramatic change that occurred among African American consumers was in the earnings of black women. African American women account for 48% of the dollar earned by black households in 1999.
In 2002, 38% of the nation's African American owned businesses are owned by women, a higher percentage than any other minority ethnic group.
The purchases made by black women are the single biggest influence on the growth of African American spending.
Black women have increased expenditures over the last year in the following categories in which they are dominant buyers: child care, personal care products, gifts (155%), food, women's apparel, women's footwear.
African American women head up 60% of Black households and are 65% of black newspaper subscribers. |
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