A) Black Buying Power was estimated to top $600 billion in 2000 and $700 billion in 2001.
— University of Georgia's Selig Center
B) African Americans spend $457 million on newspaper purchases, subscription and non-subscription.
— Target Market News
C) Newspaper purchases among African Americans has remained the same, contrary to the downward trend among white customers.
— Newspaper Assoc. of America and American Society of Newspaper Editors
D) African Americans have a trust level of 80% for Black Newspapers, compared to 10% for White Newspapers.
— Ketchum Public Relations
E) African Americans respond more favorably to targeted messages in media that directly targets them.
— NAA and ASNE